HOG - Why Shares of Harley-Davidson Are Down Today
On Friday, shares of Harley-Davidson (NYSE: HOG) fell to levels unseen since 2010, as concerns about issues ranging from motorcycle demand to management turmoil to the possible impact on sales from the COVID-19 coronavirus continue to weigh on the stock. The stock was down roughly 5% at 11:15 a.m.
Harley-Davidson shares have lost more than half of their value over the past three years, as five consecutive years of falling sales and lower overall demand for motorcycles was made worse by the 2019 tariff battles with China.
The motorcycle retailer has tried to counter the trend by introducing lower-priced bikes, the moves so far have not done much to help Harley gain momentum.