TLRA - Why Telaria Stock Jumped (Again) Friday
Shares of Telaria (NYSE: TLRA) popped on Friday, rising as much as 11.7%. As of 1:23 p.m. EST, however, shares were up 8%.
The tech stock's gain adds to a sharp rise yesterday, when Telaria and The Rubicon Project (NYSE: RUBI) announced a definitive agreement to merge their businesses and create a single supply-side platform for publishers to optimize their ad inventory programmatically. Together, the two ad tech companies will make up the world's largest supply-side platform and have an important foothold in the fast-growing connected TV (CTV) advertising market.
Shares of Rubicon stock are also up, trading about 7% higher.