SEMR - Why The Trade Desk and Other Ad Tech Stocks Were Soaring Today
Ad tech stocks were soaring today on news that Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Chrome web browser would delay until 2023 the removal of third-party cookies that help advertisers track internet users.
The original decision to remove cookies, which Google had been building toward since 2019, was seen as a negative for ad tech platforms as it would make it harder for them to track user activity and therefore deliver value for clients.
Among the winners on the news today were The Trade Desk (NASDAQ: TTD) , which was up 14.2% as of 1:13 p.m. EDT; Criteo (NASDAQ: CRTO) , which had gained 11.2%; SEMRush Holdings (NYSE: SEMR) , which was up 27.8%; and Magnite (NASDAQ: MGNI) , which was 7.8% higher.
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Why The Trade Desk and Other Ad Tech Stocks Were Soaring Today