U - Why Unity Software Stock Soared on Thursday
2023-07-13 18:27:12 ET
Security and safety are -- or should -- always be top-of-mind when playing online video games. Companies that can provide some measure of this are not only helping the gaming community, but they're also jumping on a potentially lucrative business opportunity.
That was the case with game development platform company Unity Software (NYSE: U) on Thursday. Following the announcement that it is rolling out an "advanced toxicity detection solution," Unity's share price rose to end the day more than 7% higher.
That solution is called Safe Voice which, according to Unity's press release on the new product, gives video game studios the enhanced ability to detect and act on bad actors quickly and effectively.
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Why Unity Software Stock Soared on Thursday