JCP - Will J.C. Penney Survive the Decade?
J.C. Penney (NYSE: JCP) is struggling to deal with the challenges of the retail apocalypse. Its stock is down an incredible 90% from its five-year market peak in 2016. Its new CEO, Jill Soltau, who took the helm in Oct. 2018, is vowing to restore J.C. Penney to its former glory. It needs to first work to ensure its survivability before it can even think about returning to its previous competitive position.
The retail apparel industry is not expected to get easier in the next decade, especially for a traditional department store. It's likely going to get more intense as an increased percentage of shopping moves online, an arena Amazon dominates, and leaves a smaller pie for brick-and-mortar retailers to divvy up. Let's look at J.C. Penney's chances of surviving the decade.
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