NTDOY - Will Nintendo's New OLED Switch Boost Sales?
After months of speculation, Nintendo (OTC: NTDOY) officially unveiled a new version of its popular Switch gaming system. As its name implies, the Nintendo Switch OLED model comes with an upgraded organic light-emitting diode (OLED) screen that is designed to display more vivid colors and better contrast compared to the original model's LCD screen. It will launch on Oct. 8 at a retail price of $349, which is $50 higher than the original Switch.
Switch demand has been high over the last year, so it makes sense for the company to pounce on that momentum with an updated release. But to really boost sales, the big challenge for Nintendo is convincing existing Switch owners to upgrade at a higher price point. Is a better OLED screen enough to spur new purchases?
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Will Nintendo's New OLED Switch Boost Sales?