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Coming into 2020, WPP (WPP) had already been struggling. 2019 was another year of no sales growth, and net income was half of 2017's mark. Operating income performed better but was still flat year over year and down from 2017.
WPP was clearly stalled and struggling to return to its old ways in the new age of digital advertising.
2019 had a lot of other aspects that you will often see when businesses get complacent and start to fall behind. WPP divested a host of businesses and a