VREOF - Will This Be the Next Big Trend for the Cannabis Industry?
Getting a high from using tetrahydrocannabinol (THC) is one of the key reasons people use marijuana. But the potency level of THC has been rising quickly over the years, and pot is much stronger than it was in the past. However, not everyone is looking to get as high as possible, and that's why there could be a more prominent trend among casual users: "lite" bud.
In January, Vireo Health (OTC: VREOF) announced it was launching a brand of products dubbed "LiteBud" in an attempt to meet the needs of consumers looking for a buzz as opposed to getting downright stoned.
One of the dangers for new marijuana users is that THC levels can be very high and lead to some bad experiences and unwanted side effects. Rather than producing a calming effect, high THC levels can lead to panic attacks and increase a person's paranoia and anxiety. For people consuming marijuana for the first time, this can create a negative experience with pot and put people off cannabis right from the get-go.