WTFC - Wintrust Financial ends overdraft and item return fees for consumer accounts

• Wintrust Financial ( NASDAQ: WTFC ) said Wednesday it will end all overdraft and item return fees effective March 1 for consumer deposit accounts at its community banks.
• Business accounts will remain under the existing overdraft and item return fee structure.
• The move follows other banks that have reduced or scrapped fees charged when customers' spending exceed the amount in their accounts, as they seek to improve customer loyalty.
• Effective March 1, Wintrust ( WTFC ) will eliminate overdraft per item paid fee for consumer accounts, and per item return fee for consumer accounts.
• It will no longer authorize ATM and POS transactions that would result in a negative account balance at the time of authorization.
• Later in the year, Wintrust ( WTFC ) plans to enable qualifying payroll and government direct deposits for consumer customers up to two days early at no cost.
• Earlier, Wintrust ( WTFC ) named Timothy Crane as CEO .

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