WISH:CC - Wishpond Announces Integration of Brax with Facebook
(NewsDirect)
WishpondTechnologies Ltd. (TSXV: WISH, OTCQX: WPNDF) (the“ Company ” or “ Wishpond ”), a provider ofmarketing-focused online business solutions, is pleased to announcethe integration of Brax with Facebook, a strategic enhancement in theway that businesses manage their advertising campaigns on theworld's largest social media platform.
“We are proud tolaunch the integration of Brax with Facebook and look forward tohelping our clients achieve their online advertising goals,” saidAli Tajskandar, Chairman and CEO of Wishpond. “Facebook is one ofthe largest platforms offering digital advertising and so integratingwith them will prove to be powerful as it provides our customers withan optimal way to create, manage, evaluate their facebook adcampaigns. We expect our Brax customers to not only operate theirfacebook ad campaigns more efficiently and effectively, but to alsoget better return on investment on their ad spend as aresult.”
Thisnew integration paves the way for advertisers to harness the power ofBrax's advanced ad creation tools and robust rules engine,enhancing their return on investment while streamlining their admanagement processes.
The key featuresof the integration are:
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Easier Ad Creation: Brax users can seamlessly create and manage their Facebook campaignsand ads directly within Brax's platform, simplifying theirworkflow and saving time.
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Simplified Ad Spend Control: Users gain the ability tomanage their Facebook ad spend directly through the Brax platform,providing greater financial oversight, control over their advertisingbudgets and return on ad spend.
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Rule-Based Campaign Actions: Users can create customrules to automate actions at the campaign level, from pausingunderperforming campaigns to adjusting bids in real-time. Users arealso able to leverage Brax's scheduling features to enable 24/7campaign optimization.
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Improved Visibility on Return-on-Investment: Brax offersa centralized hub for advertisers to compare the performance ofmultiple ad networks including Facebook, Taboola, Outbrain,Revcontent, MGID, and Yahoo. Our customers are now able to make moreinformed data-driven decisions on which advertising networks aredelivering the best ROI.
This newest integration is expected to be animportant milestone in Wishpond's mission to serve its existingcustomers, many of whom are already actively advertising onFacebook.
For moreinformation on the Brax integration with Facebook and how it can beused to improve Facebook advertising campaigns, please visit ...
Grant of IncentiveAwards
Wishpond also announced the grant of 1,350,000 performanceshare units (“ PSUs ”) (together, the “ Awards ”)under the Company’s Omnibus Equity Incentive Plan(“ Plan ”) to certain officers for an aggregate of up to1,350,000 shares in the capital of the Company. The PSUs were grantedeffective October 1, 2023 (“ Grant Date ”). The PSUs vest onthe one-year anniversary of the Grant Date based on the achievement ofcertain specific performance metrics approved by the board ofdirectors of the Company (the “ Board ”).
WISHPOND TECHNOLOGIESLTD.
Per:“Ali Tajskandar”
Chairman and Chief Executive Officer
About WishpondTechnologies Ltd.
Based out of Vancouver, British Columbia, Wishpond is aprovider of marketing-focused online business solutions. Wishpond is aleading provider of digital marketing solutions that empowerentrepreneurs to achieve success online. The Company’s Propel IQplatform offers an “all-in-one” marketing suite that providescompanies with marketing, promotion, lead generation, ad management,referral marketing, sales conversion, and outbound sales automationcapabilities on one integrated platform. Wishpond replaces disparatemarketing solutions with an easy-to-use product, for a fraction of thecost. Wishpond serves over 4,000 customers who are primarily small andmedium-sized businesses (SMBs) in a wide variety of industries. TheCompany has developed cutting-edge marketing technology solutions,including an AI powered website builder, and continues to add newfeatures and applications. The Company employs a Software-as-a-Service(SaaS) business model where most of the Company’s revenue issubscription-based recurring revenue which provides excellent revenuepredictability and cash flow visibility. Wishpond is listed on the TSXVenture Exchange under the ticker “WISH”, and on the OTCQX BestMarket under the ticker “WPNDF”. For further information, visit: www.wishpond.com .
Cautionary & Forward-Looking Statements
Neither the TSX VentureExchange nor its Regulation Services Provider (as that term is definedin policies of the TSX Venture Exchange) accepts responsibility forthe adequacy or accuracy of this release.
This press release may contain certain forward-lookinginformation and statements (“forward-looking information”) withinthe meaning of applicable Canadian securities legislation, that arenot based on historical fact, including, without limitation,statements relating to the potential success and business results fromthe Brax integration with Facebook and statements regarding the easeof integration with existing infrastructure used by customers,containing the words “believes”, “anticipates”, “plans”,“intends”, “will”, “should”, “expects”,“continue”, “estimate”, “forecasts”, “schedule” andother similar expressions. Readers are cautioned not to place unduereliance on forward-looking information. Actual results anddevelopments may differ materially from those contemplated by thesestatements. The Company undertakes no obligation to comment analyses,expectations or statements made by third-parties in respect of theCompany, its securities, or financial or operating results (asapplicable). Although the Company believes that the expectationsreflected in forward-looking information in this press release arereasonable, such forward-looking information has been based onexpectations, factors and assumptions concerning future events whichmay prove to be inaccurate and are subject to numerous risks anduncertainties, certain of which are beyond the Company’s control,including, but not limited to, risks associated with the protection ofintellectual property of the Company, risks associated with theability of the Brax integration with Facebook to integrate withexisting technologies used by the Company’s clients, and the riskfactors discussed in the public disclosure documents of the Companywhich such risk factors are incorporated herein by reference and areavailable through SEDAR+ at www.sedarplus.ca. The forward-lookinginformation contained in this press release are expressly qualified bythis cautionary statement and are made as of the date hereof. TheCompany disclaims any intention and has no obligation orresponsibility, except as required by law, to update or revise anyforward-looking information, whether as a result of new information,future events or otherwise.
ContactDetails
Pardeep S. Sangha
Investor Relations,Wishpond Technologies Ltd.
+1 604-572-6392
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