VWAGY - Would You Spend Over $13000 for 1 Digital Item From Lamborghini? Roblox's Users Did.
2024-01-05 05:31:00 ET
When I was a kid, video games were straightforward: stay alive, progress through the levels, beat the final boss, and win the game. For my kids, however, the objectives are totally different. Nowadays gamers socialize, build, buy and sell, and play out possibilities not limited by finite game constructs.
To illustrate what I'm talking about, I'll use a recent example from Volkswagen Group (OTC: VWAGY) . The company's premium Lamborghini brand just sold three digital items on Roblox (NYSE: RBLX) for 1,500,000 Robux each -- Robux is the in-game currency. Lamborghini's digital items swiftly sold out despite a hefty price tag.
As of this writing, 22,500 Robux can be purchased for $199.99. This means that 1,500,000 Robux costs over $13,000 at this price.
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Would You Spend Over $13,000 for 1 Digital Item From Lamborghini? Roblox's Users Did.