WPP - WPP acquires Brazil's DTI Digital

Advertising giant [[WPP]] has acquired Brazil's DTI Digital, a digital innovation and software engineering company. That move is intended to boost WPP's capabilities in supporting clients' digital transformation objectives, in Brazil and beyond. It's an acquisition in line with what WPP announced during December's Capital Markets Day - a pivot toward expanding its presence in experience, commerce and technology. “Our clients are looking for fully integrated solutions that combine creativity with cutting-edge technology to help them adapt and respond to the rapidly shifting business environment," says WPP CEO Mark Read. Brazil is WPP's largest Latin American market.

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WPP acquires Brazil's DTI Digital