WPP - WPP acquires technology firm Cloud Commerce Group

WPP (NYSE:WPP) has acquired UK-based technology firm Cloud Commerce Group (CCG). Financial terms of the deal were not disclosed. This acquisition reflects WPP's ongoing investment into strengthening its commerce offer for clients and is aligned with its accelerated growth strategy and focused M&A approach. CCG specializes in multi-channel ecommerce software, helping brands to market, sell and deliver their products across ecommerce platforms. The company employs over 100 people across Europe and will join the Wunderman Thompson global network. Mark Read, CEO of WPP, said: "Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces. With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for

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WPP acquires technology firm Cloud Commerce Group