WPP - WPP expands into end-to-end ecommerce by launching 'Everymile'

WPP (NYSE:WPP) has launched ‘Everymile’ which expands its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer ecommerce solution. It will enable companies and brands to deliver brand-led DTC commerce from the customer’s screen to their doorstep, simply and cost-effectively. The launch of Everymile makes WPP the only company in its sector to offer an end-to-end ecommerce solution. Everymile has a transparent revenue share commercial model, providing clients with the technology, talent and capabilities needed to deliver world class DTC commerce.

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WPP expands into end-to-end ecommerce by launching ‘Everymile’