WPP - WPP's Kantar to acquire Blackwood Seven

WPP's (NYSE:WPP) Kantar market research unit agrees to acquire Denmark-based Blackwood Seven, a leading provider of marketing measurement and optimisation company. The addition represents Kantar's sixth acquisition since Bain Capita took a majority shareholding in December 2019. Commercial terms of the transaction were not disclosed. The deal is anticipated to complete by the end of April. The addition cements Kantar’s position as a market-leader in marketing ROI measurement; a market forecast to be valued at $3B by 2024 (17% CAGR), and accelerates the firm’s plans to bring a Unified Marketing Measurement solution to its global client base. Pursuant to which, Blackwood Seven team will join Kantar’s Analytics Practice, led by Chris Petranto.

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WPP's Kantar to acquire Blackwood Seven