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My previous article on WPP plc (WPP) was titled “WPP: Struggling in a sector being transformed by technology.” Despite trading at a modest PE ratio and having an attractive dividend yield, I noted that I was not convinced WPP has the edge to turn technology related headwinds into tailwinds. Since the article was published on July 11, 2019, WPP’s share price is little changed despite announcing the proposed sale of 60% of Kantar and releasing its 2019 Interim Results.
I have been spending some time looking at one of the main