WPP - WPP to acquire Australia-based Bower House Digital marketing tech services agency

• WPP ( NYSE: WPP ) agreed to acquire the business of Bower House Digital, marketing technology services agency located in Australia, wherein the latter will join Ogilvy's global network, further strengthening its ability to deliver technology-driven marketing solutions for clients.
• The agency designs, builds and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer; specialises in implementing Salesforce Marketing Cloud solutions.
• "Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital's knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand," WPP President, Australia and New Zealand Rose Herceg commented.

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