WPP - WPP to acquire European e-commerce consultancy Newcraft
- WPP ( NYSE: WPP ) said Thursday it will acquire Newcraft , a Netherlands-based data-first e-commerce consultancy, to strengthen its digital commerce capabilities.
- Terms were not disclosed.
- The consultancy will join Wunderman Thompson's global network, complementing its commerce and marketing service teams in Northern Europe.
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WPP to acquire European e-commerce consultancy Newcraft