XROLF - Xero: The Most Promising Cloud Business In The World (Part I)
In the first of a two-part series, we chart the phenomenal rise of Xero from an upstart New Zealand-founded accounting software provider to a fully integrated ecosystem replete with a host of value-add applications.
Xero (XRORF) provides cloud-based accounting software to small businesses across the globe. The company was created in 2006 and operates in multiple regions including New Zealand, Australia, the United States and the United Kingdom. The subscriber base currently numbers 1.8 million, of which 726,000 are based in Australia, 351,000 in New Zealand and 463,000 in the United Kingdom. The