XPER - Xperi unit TiVo in licensing agreement with Horizon Media

TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding (XPER) has entered into a licensing agreement with Horizon Media to access TiVo’s TV viewership data.The agreement enables Horizon and its affiliates, Canvas Worldwide; Horizon Big; Horizon Media; Night Market Horizons; horizon next; and 305 Worldwide, to leverage the power of TiVo’s TV viewership data.“As the industry faces new challenges that accompany increased demand for viewership data, this agreement with TiVo will help us to maintain our position as an innovative marketing and advertising leader,” said Laura McElhinney, Horizon Media’s Chief Data Officer.

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Xperi unit TiVo in licensing agreement with Horizon Media