YSG - Yatsen prices ~$617M IPO trades today

November, 19 2020 05:33 AM Yatsen Holding Limited American Depositary Shares each representing four Class A

Chinese cosmetics company, Yatsen Holding Limited (YSG) has priced its initial public offering of 58.75M American depositary shares (ADSs) at $10.50/ADS, for a total gross offering size of $616.9M.Each ADS represents four Class A ordinary shares of the company.Trading commences today on the New York Stock Exchange.Offering is expected to close on November 23. Underwriters over-allotment is an additional 8,812,500 ADSs.Guangzhou, China-based Yatsen was founded in 2016 to develop consumer beauty brands and market them directly to Chinese consumers via major online platforms and a fast-growing retail store network.The company's primary products include: Perfect Diary, Little Ondine, Abby’s Choice and Galenic.According ResearchAndMarkets, the Chinese market for cosmetics was an estimated RMB362B ($53B) in 2017. The market is expected to grow at an AAGR (Average Annual Growth Rate) of 8.16% from 2019 to 2025.MAjor competitors include: L'Oreal (LRLCF), Estee Lauder (EL), Procter & Gamble (PG), Shiseido (SSDOY), Shanghai CHICMAX, Shanghai Pechoin and JALA Corporation.

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Yatsen prices ~$617M IPO, trades today

Company Name:	Yatsen Holding Limited American Depositary Shares each representing four Class A
Stock Symbol:	YSG
Market:	NYSE
Website:	ir.yatsenglobal.com

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