YONXF - Yonex: A Bet On Badminton

2024-07-08 06:01:26 ET

Summary

• Yonex is a premium badminton brand that prices its products higher than its competitors and still outsells them.
• Badminton has seen tremendous growth in the last decade and will see even more growth in the future, particularly in North America.
• Yonex just has to retain its market share and maintain profit margins to see significant growth over the next couple of years.
• Competitors are virtually non-existent, and foreign exchange risks will be reduced as Yonex sees an increased presence in global markets.

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