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YUMC - Yum China Holdings Q1: Strategy To Drive SSSG And Store Opening Is Sound
Yum China Holdings Inc.
2024-05-14 18:13:15 ET
Summary
YUM China Holdings' 1Q24 earnings saw a 1.4% increase in revenue, driven by total systemwide sales growth of 1.1%.
The company is expanding its product line and introducing value-for-money offerings to attract more customers.
YUMC's strategies to open new stores, including the introduction of a mini model and smaller format stores, are expected to drive growth in lower-tier cities.