ZDGE - Zedge acquires GuruShots for $34.8M
Zedge (NYSE:ZDGE) has acquired Israel based GuruShots, a recognized category leader that fuses photography with mobile gaming for total consideration of $34.8M. GuruShots currently generates revenue from selling packages of extra abilities via in-app purchases. The deal enables gamification across Zedge's portfolio of ‘Creator Economy' Apps. The addition brings new creators into Zedge's premium marketplace and helps scale ‘NFTs Made Easy'. The transaction to accelerate Zedge's revenue growth with associated investment in user acquisition.
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Zedge acquires GuruShots for $34.8M