2-5-19 Trickle Research updates price target of Social Reality, Inc. NASDAQ (SRAX) 12-24 Month Price Target $9.25 Last week SRAX announced a new vertical called SRAXIR. We have to admit, we didn’t see this coming but we think it is intriguing. Moreover, as a vertical aimed at investors and investor relations, we certainly have some insights about this particular new business. As we understand it, SRAX IR has two parts, the first of which is functional today, and the second which should be functional shortly. The first portion of the service provides public company’s a means to identify and keep track of their shareholder base. The approach involves gathering what are known in the industry as “NOBO”lists. NOBO stands for “non-objecting beneficial owners”, and the lists consist of shareholders who hold their shares with a broker (in “street name”) and are willing to allow the broker to share their names and addresses with those issuing companies so that they can communicate company developments with those same shareholders. Click here for complete report