Pinterest (NYSE: PINS) thrived during the initial stages of the pandemic, when folks were spending more time at home. The image-based social media app has plenty of creators who post material inspiring people to take on household tasks, including cooking, organizing, and gardening.
It's now experiencing the reversal of that trend as economic reopening attracts people to activities outside their homes. Unsurprisingly, user engagement has fallen since highs reached earlier in the pandemic. Pinterest's stock is down almost 79% while struggling to regain its footing. However, there are two ways Pinterest can bounce back after the crash.
Like other social media apps, Pinterest is free to join and use. The company makes money by showing advertisements to folks browsing the platform. Of course, marketers are willing to pay more to influence the buying decisions of folks with more purchasing power.
For further details see:
2 Ways Pinterest Can Bounce Back After the Crash