Forget about your competitors, just focus on your customers. - Jack Ma
Consumption is the key driver of any economy's growth and success. High-consumption economies witness a whole lot of innovation, creativity, job creation, GDP growth, prosperity, business longevity, and much more. Therefore, as investors, it is important to analyze the key consumer indices because these can help us understand the direction the economy is taking.
Way back in April 2020, based on data at that time, I had tweeted about the companies in the consumer discretionary sector witnessing one of the largest decreases in