Summary
- AOUT is the result of a spin-off from Smith & Wesson, and sells all non-firearm products related to outdoorsmanship including hunting, marksmanship, and general adventure.
- The products are excellent and AOUT knows its markets extremely well, capable of launching periodic blockbusters like Grilla and the MEAT! line.
- The problem is that this is a consumer discretionary. It is already suffering 2021 pull-forward fallout with shooting goods and the macro headwinds could be next to tank the rest.
For further details see:
American Outdoor Brands Has Consumer Discretionary Risks