2023-03-30 16:29:16 ET
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Braze ( NASDAQ: BRZE ) said Thursday it will buy North Star, its exclusive reseller in Australia and New Zealand.
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The transaction is expected to close in the second quarter of FY24.
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"North Star has been a Braze reseller since 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. The transaction will provide Braze with a direct market presence in the region, along with local market expertise from the North Star team," the company said in a statement.
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Financial terms of the deal were not disclosed.
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Braze's expertise in mobile marketing, unique real-time features, and dominant position in an untapped market opportunity make it "well-positioned for growth in the future," Seeking Alpha contributor Mohammed Saqib wrote in a recently published analysis .
For further details see:
Braze buys its ANZ region reseller North Star