Investment Thesis
Capri Holdings (NYSE: CPRI) is a viable long-term company if they manage to improve the brand value of Michael Kors. While Versace and Jimmy Choo are both established luxury retailers and provide inventive clothing, Michael Kors is failing to target a certain audience. Michael Kors clothing isn't inherently bad, the clothing is well-suited to a middle-aged audience, but they are failing to capture the excitement of that audience. Michael Kors is currently a forgettable company, and in this environment it is important to stay at the top of consumer's mind in order