Introduction
China Online Education (COE) is a Chinese company that specializes in cross-border educational instruction services between young Chinese students and native English speakers. The company caters to strong demand from Chinese parents who want to ensure that their children grow up with good English language ability, which is widely viewed as a necessary skillset for success in today's global, multi-cultural world.
Shares of COE have struggled in recent years due to slowing growth and large operating losses, as well as intense competitive pressures. Although some may view share price declines as a