Quick Take
Cision (CISN) has announced the acquisition of TrendKite for $225 million in a cash and stock deal.
TrendKite has developed a digital marketing management and monitoring system for enterprises.
CISN has shown a strong path to profitability in the past year and continues to execute its deal-making strategy as it seeks to offer more value to clients and prospects with a wider array of digital PR offerings.
Target Company
Austin, Texas-based TrendKite was founded in 2012 to help organizations generate, amplify, and manage earned media digital marketing efforts to produce a