Cision (CISN) is a marketing tech company specializing in PR and communications. However, recent product offerings added to the Cision Communications Cloud (C3) has pushed Cision away from PR and into digital marketing. Cision Impact, an industry first offering that collects and analyzes earned media data, drives this transition.
With the continuous evolution of C3 and the numerous expansions based on earned media data, Cision is competing as the largest provider in a niche industry. Based on a combination of Cision's valuation and the acquisition aggressiveness of major cloud vendors, Cision appears to