PR Newswire
RESTON, Va. , July 1, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has added Brian McLoughlin to lead Comscore's commercial relationship with Publicis Groupe . McLoughlin brings more than 20 years of business media and sales success across local television stations, networks and advertising agencies.
McLoughlin was most recently Executive Vice President, Sales & Client Relations at Tunity, where he headed a sales team servicing networks and agencies, and contributed to new measurement development. Previously, he held a variety of senior roles in the media industry.
McLoughlin graduated from Fairfield University with a Bachelor of Science in International Business.
"Publicis is a key partner for Comscore, and we are confident that Brian's extensive experience combined with his strong management record will allow us to deepen our relationship," said Carol Hinnant , Chief Revenue Officer, Comscore.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com .
SOURCE Comscore