PR Newswire
RESTON, Va. , Feb. 24, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level video-on-demand (VOD) measurement.
The multi-year agreement, timed to DECAL's digital release of Bleecker Street's Supernova following its theatrical release last month, provides DECAL with Comscore OnDemand Essentials®, Comscore's currency measurement service for VOD, to enable DECAL to better understand the consumption of their theatrical video-on-demand titles. This is particularly relevant during the ongoing COVID-19 pandemic, as Comscore's research has found significant increases in video-on-demand transactions .
"Comscore's OnDemand platform will be an essential tool used to help inform DECAL in its ongoing methods to improve and expand on the Home Entertainment window," said Sara Castillo , SVP of Marketing & Distribution, DECAL.
"It is more important than ever to have accurate and consistent audience measurement, and we are honored to be DECAL's currency provider from day one of their new venture," said Carol Hinnant , Chief Revenue Officer, Comscore. "Our best-in-class premium video measurement will provide them with actionable, granular insights to drive business and revenue growth."
Comscore OnDemand Essentials® provides precise, census-level measurement of video-on-demand programming. Leveraging VOD consumption from more than 105 million TV screens and nearly every multichannel video programming distributor (MVPD) across the U.S., OnDemand Essentials offers a level of granularity and stability absent from other VOD measurement services, which enables more timely and accurate programming and marketing decisions.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com .
SOURCE Comscore