comScore (SCOR) is a deeply misunderstood investment situation offering an exceptional risk/reward opportunity for risk-tolerant investors, in our opinion. We believe the company possesses a portfolio of unique media measurement analytic tools that are not easily duplicable. We believe the liquidity challenges the company is experiencing are not nearly as draconian as investors seem to believe and that significant upside potential exists from the current $1.65/share price level. To be clear, there are liquidity challenges, we just believe the company has options to mitigate those concerns.
SCOR's investment thesis lies in an understanding of 1)