PR Newswire
RESTON, Va. , March 31, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore's industry-leading digital audience measurement.
Under the agreement, Newsmax will have access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform, to better understand audience behavior and media consumption across desktop and mobile devices.
"We are pleased to partner with Newsmax," said Carol Hinnant , Chief Revenue Officer, Comscore. "Newsmax is subscribing to Comscore's Syndicated Digital service, the gold standard for planning and buying digital inventory, and we look forward to providing them with a deeper understanding of their audience."
Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore's innovative lineup of digital media ratings offerings allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com .
SOURCE Comscore