2024-02-15 08:12:25 ET
Summary
- Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider.
- The decline of the retargeting revenue line is already priced into the company's valuation, while the growth potential of its retail media solutions is overlooked.
- Criteo is adapting its technology and strategy to survive in a cookie-less world and has shown strong growth in its Commerce Audiences and Retail Media solutions.
Investment Thesis
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For further details see:
Criteo's Underestimated Growth Pivot Is Finally Getting Some Credit