Background: A Leading Niche Retailer
Destination Maternity (DEST) is the leading designer and omni-channel retailer of maternity apparel in the United States. As of Q1 2019, DEST operated 1,012 retail locations, including 458 stores in the United States, Canada and Puerto Rico, and 554 leased departments located within department stores and baby specialty stores throughout North America. Additionally, DEST sells its merchandise on the Internet through Amazon.com, websites of certain retail partners, as well as through its own three branded websites: Motherhood.com, APeaInThePod.com and DestinationMaternity.com websites.
The company’s 458 stores operate under three