Investment Thesis
Diageo (DEO) (DGEAF) will benefit from the good standing of the current economy. Consumers around the world are optimistic about their future, and they are more willing to spend. DEO enjoys strong pricing power, and its brand portfolios are protected with premium names. Diageo also invests in an important sales team in order to boost its product's popularity at all times. The company will continue to pay a solid 2.50% dividend. Finally, the rising income in emerging markets will eventually lead to additional customers for Diageo and its premium spirits. Unfortunately, the DDM