Ecommerce in developed countries like the United States has become second nature to consumers. A recent research report from Zacks highlighted that, as of June 2018, there were 95 million Amazon Prime (AMZN) subscribers in the United States. While China is still classified as an emerging or developing economy, ecommerce has taken hold there also as evidenced by the rise of ecommerce giant Alibaba (BABA) among many others.
Zacks, in its report, highlighted the attractive opportunities for continued growth in ecommerce in many other emerging markets. Quoting the World Trade Organization, the