Investment thesis and presentation of the company:
FNAC-DARTY is a specialized French retailer existing both online and offline. The group is the result of Darty’s acquisition by FNAC in 2016. They have developed a multichannel model operating through 4 main segments (Consumer Electronics, Household appliance, Editorial products, Other products and services) and in 12 countries. In a very challenging market both because of the expected growth rates of products sold and the fierce competition coming from online pure players, FNAC-DARTY is trying to differentiate itself and to create a unique customer experience by integrating innovative