Investment Thesis
The story of HEINEKEN really began on February 15, 1864, when Gerard Adriaan Heineken took over the Haystack brewery in Amsterdam. Just 22 years old, Gerard had little brewing experience, but he had plenty of courage, self-confidence and entrepreneurial spirit.
Heineken (HKHHF) is one of the oldest beer brands that is also among the top selling brands today. In the stable consumer staples categories, such as premium lager, having a strong global brand is key competitive advantage that is almost impossible to replicate. In addition to the most international lager brand