- India is undergoing the same urbanization and middle-income growth trend that China experienced in the 2000s.
- Consumption patterns will be shaped by Indian-specific characteristics, including a preference for Indian food and beverage options, personal care, and a shift toward private labels driven by the price consciousness of the Indian consumer.
- The post-COVID-19 shift in global supply chain dynamics is benefiting India as global manufacturers adopt a China+1 strategy, defined as having an overseas production base in China plus one other country.
For further details see:
India: 3 Themes Driving Growth