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ValueTheMarkets News Commentary - The Indian gaming market is projected torapidly grow in size, nearly tripling from $2.6bn to $8.6bn between2022 and 2027 according to projections from Statista . Perhaps this is nosurprise, considering the country's huge population of youngconsumers and rapid adoption of tech. This article will discuss theissue with reference to Alphabet Inc ( NASDAQ:GOOGL ) , Tencent Holdings Ltd ( OTC:TCEHY ) , Microsoft ( NASDAQ:MSFT ) and QYOU Media ( TSXV:QYOU ) ( OTCQB:QYOUF ) .
As this article has already shown, gaming is setfor a massive uplift in India. A major part of this opportunity is themobile gaming market, with the vast majority of gamers in the countryusing their smartphone to play. Indeed, 94% of gamers use their phones in India according to KPMG , compared to less than 10% using PC or consolesrespectively. That's why we're looking at QYOU Media, Tencent,Microsoft and Alphabet from a largely mobile perspective.
QYOU Media ( TSXV:QYOU ) ( OTCQB:QYOUF ) is an entertainment company with a focus onbringing creator-led content to the Indian market. While the businessalready owns a slew of successful TV channels across traditional andapp-based platforms, it took the jump into the mobile gaming space atthe start of this year.
In January, the business acquired Maxamtech, a specialist infree-to-play mobile games and owner of the Gaming360 platform.
Now, the business ismoving into the real-money gaming space, taking advantage of its hugepopularity in India. The business will launch a new version of itscasual mobile gaming app, QGAMESMELA, which comes with'freemium' capabilities. Players will be able to win cashprizes and awards via both free and real-money gamingengagements.
WithIndia's real-money gaming market expected to reach 60bn rupees by 2025 , this looks like itcould be an astute move from this rapidly evolving business.
Alphabet Inc ( NASDAQ:GOOGL ) has a major opportunity in India due to thestrong growth of app users in the country. Indeed, according to 42Matters , India is the top country in the world in terms ofnumber of apps installed and used per month.
The company hasenjoyed huge growth in India, with its mobile play store seeing a200% increase in active monthly users and an 80% jump in consumerspending in 2021 compared to 2019.
While a large amount of app downloads are bygamers, with titles like Ludo King exceeding 500 milliondownloads, the company said in 2022 that it had also seen"stupendous growth" across categories like education,payments, health and entertainment.
With 2022 representing the first year of declinesin Google App Store revenues, the company could decide that focusingon a major potential market like India is a route to strong futuregrowth.
TencentHoldings Ltd ( OTC:TCEHY ) is an absolute titan when it comes to mobilegaming. In India, the company owned PUBG Mobile , which WAS the top mobile gaming IP back in 2021.
The company also ownsFinnish videogame developer Supercell, makers of the Clash ofClans titles. This further demonstrates the Chinesemultinational's tight grasp on the nation's mobile gamingspace at the time.
So, what's changed?
September 2020 saw the Indian government banningtitles like PUBG Mobile and other Chinese-owned apps, citingdata privacy issues. Replacement versions of some titles haveresurfaced, but the ban has damaged Tencent in the country.
But Tencent is wadingback into India, having launched new mobile title Undawn in thecountry back in June 2023. With no bans in place yet, despite noisefrom some interest groups, this could be the start of a new concertedpush into the territory.
Tech giant Microsoft ( NASDAQ:MSFT ) is another outfit which is pushing into theIndian mobile gaming market.
This is largely due to the company'sacquisition of Activision Blizzard, which bolsters its PC and consolegaming offering but also crucially offers major new inroads into themobile gaming space. As one of the biggest markets in the world formobile gaming, India is sure to be a target for the company.
The company will alreadyhave a strong presence in the nation. Research published by Statista in 2021 indicated thatActivision Blizzard's growing share of the Indian gaming marketwould represent more than 14% of the total in 2022.
Indeed, immenselypopular mobile titles like Candy Crush are already under thecompany's wing and offer it significant opportunity. Additionally,the clear challenges already in place for Chinese competition meanthat further growth is a realistic possibility.
While its clear that India presents a hugeopportunity for gaming companies, this article has outlined theradically different states some of the main competitors findthemselves in. Tencent is dogged by uncertainty as it attempts tobounce back from mass bans, while Microsoft has suddenly become a keyplayer. Alphabet's platform is seeing major growth and new kid onthe block QYOU Media is astutely swooping in to corner the real-moneygaming opportunity.
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