The California cannabis market offers a massive opportunity for cannabis companies looking to establish brand dominance in the growing American marketplace.
The legalization of cannabis across the US has created a new wave of opportunities as states begin to take matters into their own hands, legalizing state-wide cannabis markets in a number of jurisdictions. Of the states that have legalized cannabis, California leads the way with one of the most well-established cannabis industries in the country. According to Marijuana Business Daily, the California cannabis market generated approximately US$50 billion in demand in 2018.
The dominance of the California cannabis market is partly due to the state’s massive economy. California is home to over 39 million citizens who together generate a gross domestic product of US$2.74 trillion. According to ArcView and BDS Analytics, the California cannabis industry makes up one-third of the national marketplace at US$5.1 billion. This opportunity is partly due to the emergence of mainstream cannabis consumers, many of whom are abandoning alcohol and more traditional recreational products in favor of cannabis and cannabis-derivative products like edibles, extracts, tinctures and more.
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Based out of California, Next Green Wave Holdings (CSE:NGW,OTCQX:NXGWF) is targeting this emerging class of American cannabis consumers through its portfolio of brands, including Loki Naturals Love Biscuits, HartLuck, King Louie Cannabis, Lurking Class X Sketchy Tank, Junkyard Cannabis, Toy Machine CBD, OSS, Thorn St. Brew Bomb and No Jumper. Next Green Wave recently completed its first harvest in California, where 14 flowering rooms are now fully stocked. A total of seven dispensaries are now awaiting the arrival of Next Green Wave products.
The following infographic, sponsored by Next Green Wave, is designed to educate investors regarding the potential of the American cannabis market.
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