2023-03-20 11:28:10 ET
- Integral Ad Science ( NASDAQ: IAS ) has launched its ad verification program with Netflix ( NASDAQ: NFLX ), following through on last year's partnership announcement with the big streamer.
- IAS launched Viewability and Invalid Traffic verification on Netflix's recently launched advertising-supported service tier, looking to ensure that ad campaigns are delivered free of fraud and are seen by actual Netflix viewers.
- IAS stock is up 2.7% to its highest point in 11 months.
- The verification program is now live in all 12 countries where Netflix runs its ad-supported tier, and across all platforms including connected TV, computers and mobile devices.
- "By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix's premium inventory," said Lisa Utzschneider, CEO of IAS.
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Integral Ad Sciences launches verification on Netflix ad-supported tier