Over the past few decades, consumers have seen just how much technology can disrupt industries. Tesla (TSLA) shocked the automotive industry by making high-quality electric vehicles, and even autonomous driving, a reality. Airbnb fundamentally changed how many lodging firms, once the only option for a vacation, have to compete for customers. And now, a data-driven apparel firm, Stitch Fix, hopes to change how consumers shop for clothes.
The firm’s potential and strong early performance has led to many investors piling into the firm’s stock. However, as competitors and copycats inevitably enter the market,