LVMH's (OTC: LVMUY) Louis Vuitton is rising to the top of Gen Z market in the U.S., according to Piper Jaffray's "Taking Stock with Teens" fall survey, which polled 9,500 teens with an average household income of $65,400 about their favorite brands.
14% of teens named Louis Vuitton as their favorite handbag brand, putting it in second place behind Capri Holdings' (NYSE: CPRI) Michael Kors, which had a 27% share. That was a significant improvement for Louis Vuitton, which ranked third with an 11% share in Piper's spring survey, and a slight dip for Kors, which held 28%.
Image souce: Louis Vuitton.