One European company which has benefited from COVID-19 is private label and contract manufacturing household goods maker McBride (MCBRF) (MCBDY). Despite a sales fillip, the business' underlying structural challenges remain. A new CEO is in place but it is too early to feel confident that he will effect a winning strategy after the COVID-19 sales bump.
Company Overview
McBride is a British-based private label and contract manufacturer of household goods such as personal care and cleaning products. The U.K. is approximately a quarter of its business. It has a continental European business as